PwC found that expertise in AI-exposed roles is becoming obsolete 66% faster than before.
Not eventually. Now.
Their 2025 Global AI Jobs Barometer tracked the skills employers actually listed in job postings over time. In roles directly affected by AI, the required skill set is changing at a rate 66% faster than it was before large language models became mainstream. What a company valued in 2023 is already partially irrelevant. What they’ll need in 2027 isn’t fully knowable yet.
The instinct most people reach for is another credential.
Another certification. Another course. Another skill added to the stack.
But credentials are expirable too. You can’t outrun an expiration date by collecting more expirable assets.
The hedge that actually works is different. It’s not about acquiring more skills — it’s about building something that generates revenue whether your skills are currently fashionable or not.
Skills are rented. You trade them to an employer who decides what they’re worth and when they expire. An offer is owned. You decide what it’s worth and when it runs.
The people who will navigate this period without panic aren’t the ones who keep upgrading their résumé. They’re the ones who built an asset that doesn’t need a job posting to pay them.
Stop renting. Start building: LaunchThisWeekend.com
About The Author
Lee Kariuki is a behavioral design consultant, author, and coach who helps consultants, coaches, and founders remove the hidden friction that prevents decisions and action. Known as “the consultant to consultants,” his work focuses on how the human brain actually processes choice, risk, and overload. Lee doesn’t teach hype or motivation. He designs clarity—through behavioral frameworks that shorten decision cycles, validate offers quickly, and create momentum that sticks.
