"My busy professionals—consultants, corporate executives, and engineers— you're a master at your respective jobs. You excel at strategic planning, data analysis, and problem-solving. But have you ever struggled to turn your brilliant ideas into a tangible business offer?"

"Take anyone off the street, give them some business consulting lessons a few times a week where they learn to identify basic market trends, and within a month they WILL know how to analyze simple market data. Well, If that's the case, why isn't packaging ideas into a compelling business offer this easy?

Valid point. I'd say, the biggest bottleneck to launching is that a lot of time is lost on perfecting the website or product, registering the right business entity, hiring an accountant, consuming more youtube videos, everything under the sun BUT the one that matters the most. Do you have a buyer?."

There’s a lot of resistance when taking an idea to market—people think they need a perfect website, an accountant, an LLC, and a polished product. While these are all important, they overlook the most crucial element: having a real buyer. All the sales tactics in the world won’t work if you don’t know the person who identifies with the problem you’re solving.
 Here are some common methods:-

The overlooked approach is to first find the buyer or at least understand the buyer’s characteristics. This lets you reverse-engineer everything: your website copy, your ad messaging—ensuring it’s a complete match with your market. You avoid wasting resources on elements that won’t resonate. This is exactly what the “Launch This Weekend” framework focuses on with rapid validation first.

"And if you're wondering how do you even do this?" It's simple! Rather than getting all "cortisol'ed and constipated" guessing what your buyer will buy, I created this simple framework that focuses on rapid idea validation first, ensuring you understand your buyer’s behavioral decision-making characteristics before you invest any time and resources into product development." Coz' you know what a buyer has to do before they buy? Decide!!!!

"Now every program I looked at, focused on teaching how to sell your expertise!!!! and thats fair enough. But I've had a hard time seeing something focusing on how to develop a buyer or even better, tap in to the machinery of what drives people to buy. and it ain't copy or "always be selling" voodoo wizardry and it ain't "solve a problem" alone coz last I checked garages are packed with merchandise that couldn't solve a damn thing with more deliveries on the way😄.
Nice try... but it's something a lot more subtle than that.

So here's the deal, this Saturday from 9 am PST which'll be noon if you're on the east coast, we're going to be doing a LIVE (yep like real time) implementation workshop. That'll give you enough time to grab a coffee or if you're on the east, a light lunch right before the workshop. Which means you can't party on Friday! And the reason weekends are so compelling is that most training and live events are done on weekdays where if you're unavailable, because you have to work, you have to depend on catching the replay. And replay's just ain't the same. You hope someone asks a question you have, you wonder what did the presenter mean by...........and by the time you've finished watching the replay, they've moved on.

and here's whats on the agenda:-

"My busy professionals—consultants, corporate executives, and engineers— you're a master at your respective jobs. You excel at strategic planning, data analysis, and problem-solving. But have you ever struggled to turn your brilliant ideas into a tangible business offer?"

"Take anyone off the street, give them some business consulting lessons a few times a week where they learn to identify basic market trends, and within a month they WILL know how to analyze simple market data. Well, If that's the case, why isn't packaging ideas into a compelling business offer this easy?

Valid point. I'd say, the biggest bottleneck to launching is that a lot of time is lost on perfecting the website or product, registering the right business entity, hiring an accountant, consuming more youtube videos, everything under the sun BUT the one that matters the most. Do you have a buyer?."

"And if you're wondering how do you even do this?" It's simple! Rather than getting all "cortisol'ed and constipated" guessing what your buyer will buy, I created this simple framework that focuses on rapid idea validation first, ensuring you understand your buyer’s behavioral decision-making characteristics before you invest any time and resources into product development." Coz' you know what a buyer has to do before they buy? Decide!!!!

"Now every program I looked at, focused on teaching how to sell your expertise!!!! and thats fair enough. But I've had a hard time seeing something focusing on how to develop a buyer or even better tap in to the machinery of what drives people to buy. and it ain't copy or "always be selling" voodoo wizardry and it ain't "solve a problem" coz last I checked garages are packed with merchandise that couldn't solve a damn thing with more deliveries on the way😄. Nice try... but it's something a lot more subtle than that.

So here's the deal, this Saturday from 9 am PST which'll be noon if you're on the east coast, we're going to be doing a LIVE (yep like real time) implementation workshop. That'll give you enough time to grab a coffee or if you're on the east, a light lunch right before the workshop. Which means you can't party on Friday! And the reason weekends are so compelling is that most training and live events are done on weekdays where if you're unavailable, because you have to work, you have to depend on catching the replay. And replay's just ain't the same. You hope someone asks a question you have, you wonder what did the presenter mean by...........and by the time you've finished watching teh replay, they've moved on.

and here's the agenda:-

So here's the deal, this Saturday from 9 am PST which'll be noon if you're on the east coast, we're going to be doing a LIVE (yep like real time) implementation workshop. That'll give you enough time to grab a coffee or if you're on the east, a light lunch right before the workshop. Which means you can't party on Friday! And the reason weekends are so compelling is that most training and live events are done on weekdays where if you're unavailable, because you have to work, you have to depend on catching the replay. And replay's just ain't the same. You hope someone asks a question you have, you wonder what did the presenter mean by...........and by the time you've finished watching the replay, they've moved on.

This is where we can quickly get a pulse of the market. you know like how when you go see a doctor they remove their stethoscope to get a pulse, and a thermometer to read your temp. That's exactly what we'll be doing.

Were going to be using the "Offer Anthem" and come up with multiple hook variations to set up our low budget validation tests. This is where the doctor comes up with a hypothesis to try and figure out what you're suffering from and orders further tests before making assumptions. For them the consequences are lawsuits or steep malpractice insurance. For us, it's building a product no one wants.

We create the actual low budget tests on Facebook. We design the creatives using a simple 3 step formula and we set them up. Think of it like we're setting the validation tests and continuing with life and then coming back after 48 hours to check the data. There's a set of key performance metrics we'll be paying attention to, to determine what creatives to scale and which ones to let go.

Ask away ask away ask away. While the guru's duck the questions, I'm wide open and transparent to address any questions you have.