A PR director quit his job to tutor college essays.
He made $220,000 last year working 10 hours a week.
Not from an app. Not from dropshipping. Not from crypto.
From a skill he'd had for 20 years that he never thought was "worth selling."
This is the pattern nobody's talking about.
The most profitable solo businesses in 2026 aren't built on new skills.
They're built on skills people already have but don't think are business-worthy.
The marketing director thinks "real business" means building an app. The teacher thinks it means e-commerce.
The consultant thinks it means SaaS.
They're all looking past the thing that's right in front of them.
AI can write copy. AI can generate images. AI can analyze data.
AI cannot replicate your 15 years of knowing exactly what a nervous college applicant needs to hear.
AI cannot replace the judgment you built solving problems no one else at your company could solve.
The skill you think is ordinary is someone else's emergency.
And someone will pay you for it — this weekend — if you let them.
The course shows you how to take what you already know and put a price tag on it before Monday.
About The Author
Lee Kariuki is a behavioral design consultant, author, and coach who helps consultants, coaches, and founders remove the hidden friction that prevents decisions and action. Known as “the consultant to consultants,” his work focuses on how the human brain actually processes choice, risk, and overload. Lee doesn’t teach hype or motivation. He designs clarity—through behavioral frameworks that shorten decision cycles, validate offers quickly, and create momentum that sticks.
