A Self-Paced Course · LaunchThisWeekend.com
The Art of
Strategic Positioning
Stop competing. Start owning a category.
Learn the system that makes your offer the only logical choice for the right buyer — without changing what you sell.
One-time payment · Instant access · No subscription
Your Offer Is Good.
So Why Isn’t It Selling?
You’ve built something real. You know it works. But when you put it in front of people — crickets. A few polite replies. The occasional “sounds interesting” that goes nowhere.
The market isn’t ignoring you because your offer is bad. It’s ignoring you because your offer looks exactly like everyone else’s. Same promise. Same language. Same tired positioning that blends into the feed.
When you sound like everyone else, buyers default to price — or they don’t buy at all.
Positioning fixes this. Not by changing your offer. By changing how your offer is perceived. One shift in framing and the same product commands a premium, attracts better buyers, and closes itself.
Get Instant Access — $47 →What Strategic Positioning Actually Is
Not a tagline. Not a niche. The structural decision that determines whether buyers see you as a commodity — or the only option.
Don’t compete in an existing category — design a new one where you automatically win.
Shape how buyers evaluate your offer before they ever see the price.
Align your language to the exact words your buyer uses to describe their problem.
Inside the Course
What You’ll Learn
Why Most Offers Fail Before Anyone Reads Them
The invisible positioning tax you’re paying on every piece of copy you write — and the single reframe that stops it.
The Buyer’s Decision Frame
How buyers mentally categorize offers — and how to control which category yours lands in before they consciously evaluate it.
Find Your Unfair Advantage
The thing you already have that no competitor can replicate. We’ll surface it, name it, and turn it into your primary positioning lever.
Write Your One-Sentence Position
The exact framework for writing the statement that makes the right buyer immediately say “this is for me” — and makes everyone else self-select out.
Deploy It Everywhere in 48 Hours
Where to put your new position first — headline, bio, offer name, ad creative — and how to know it’s working before the week is over.
✓ This Is For You If...
✗ This Is Not For You If...
Your Instructor
Lee Kariuki
Behavioral AI Implementation Specialist · Founder, LaunchThisWeekend.com
I spent 7 years at ClickFunnels watching thousands of entrepreneurs build the wrong message for the right offer. The funnel wasn’t broken. The positioning was. I built this course from those patterns — so you can fix in hours what most people spend years trying to diagnose.
What Founders Say
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Pricing
Get Instant Access
One-time payment · No subscription · Yours forever
Full Course Access
$47
Value: $197
- 5 core positioning modules
- The One-Sentence Position framework
- Buyer Frame Control system
- Unfair Advantage finder exercise
- 48-hour deployment checklist
- Lifetime access + future updates
30-day money-back guarantee. If you go through the course and don’t have a sharper, clearer position — full refund, no questions.
The Market Isn’t
Ignoring You.
It Can’t Tell You Apart.
Fix that today — $47 · Instant access
Get Instant Access — $47 →