Launch a Digital Product in a Weekend — Step By Step course.

If you've been stuck planning, researching, or overthinking, this course shows you exactly how to launch a digital product in a weekend — step by step — without building a complicated business first.

ENROLL NOW - $99

Launch a Digital Product in a Weekend — Step by Step

Start with the founder's belief system - Philosophy
The Validation Sprint — real buying signal in hours, not months
The Offer Builder — name it, price it, describe it perfectly
The Launch Sequence — checkout page, launch copy, go live
The Repeatable Blueprint — use it every time you want to launch something new

Why Smart Founders Stay Stuck
(Even With Good Ideas)

"You've spent 6 months planning. You have spreadsheets, wireframes, and a 'perfect' offer. But you still haven't launched. The real problem? You're not stuck on your idea—you're stuck on execution."

You’re not stuck because you don’t have ideas.
You’re stuck because launching forces exposure.
As long as an idea stays in your head:

👉It can’t be rejected

👉It can’t fail publicly

👉It doesn’t force a decision

👉That makes it feel safe.

But safety is exactly what keeps you looping.
Most founders mistake preparation for progress.

They consume, refine, rename, and rethink —
all while avoiding the one thing that actually creates clarity:

Launching something real. This weekend.

What Launch This Weekend actually is...

Launch This Weekend is a live, 4-hour execution course designed to get an idea out of your head and into the world.

⛔️It is NOT a book.So no flip the pages consume and forget.
⛔️It is NOT motivation.So no "event" high then crash right after
⛔️It is NOT theory.The frameworks have been tested by paying customers.

It’s a decision-making environment.

You show up with an idea.
You leave knowing exactly what to launch — and how to start real conversations immediately.

This isn’t about having everything perfect.
It’s about regaining control over outcomes.

"While you've been refining your offer for 6 months, someone with a worse idea and better execution just made $10k. That's the cost of staying stuck."

Why most programs fail

Most programs start with the market.

They ask:
“What problem are you solving?”
“Who are you targeting?”

That sounds logical — and it’s backwards.

If the founder isn’t aligned:

👉the offer is distorted

👉the messaging is confused

👉execution stalls

👉the launch never happens

Launch This Weekend starts with the founder first.

Because when the founder is clear,
Everything downstream works better.

What to EXPECT during the 4 hours?

This is not passive watching.

The timeline of the TRAINING:

⏱️ Founder Identity/Clarity

⏱️ Market Behavioral lens(internal and external)

⏱️ The thesis statement(positioning)

⏱️ The marketing plan.

During the session:

✅You'll work live

✅You'll make real decisions

✅You'll remove the blockers keeping you stuck

✅You’ll also have access to custom GPT tools to:

⚙️speed up clarity

⚙️pressure-test ideas

⚙️eliminate overthinking

The AI removes the friction.
The course creates commitment.

You’ll receive the entire replay so momentum doesn’t collapse afterward.

"By Sunday night, you'll have: Your positioning statement, your first offer, and 3 people to reach out to Monday morning."

The Four I Framework Behind Every Successful Launch

1. Information

The Big Picture.
Frameworks.

Most programs stop at information.

2. Implementation

The design of experiments.

Some reach implementation.

3. Iteration

Pattern recognition

Never identifying the causes.

4. Internalization

Being the person.

Transformation of the identity.

Meet Your Facilitator

My name is Lee. Lee Kariuki pronounced karaóke

Spent eight years at ClickFunnels coaching entrepreneurs to launch and scale digital products. Now I help business owners overcome execution barriers using proprietary behavioral frameworks including BuyersBrain, LaunchThisWeekend, and TOCCC.

This course isn't about instruction—it's about implementation. We'll be speeding up your launch by identifying the invisible behavioral bottlenecks preventing execution, then guiding you through systems that make launch inevitable. Not motivation. Not theory. Implementation.

You don't struggle with knowledge—the challenge is knowing where to focus the necessary action. By the end of this weekend, that'll be a thing of the past. 

Get Your Ticket 

LAUNCH THIS WEEKEND COURSE 

$99

4 Hour course
Core Framework & Follow along Workbook.
Access to Custom GPT's
Launch Check List
GET THE COURSE

FREQUENTLY ASKED QUESTIONS

This is what the entire course covers and what to expect.

✓ The Validation Sprint — so that you can acquire the real buying signal in hours, not months

✓ The Rapid Offer Builder — name it, price it, describe it perfectly

✓ The Launch Sequence — step by step checkout page, launch copy, go live

✓ The Repeatable Blueprint — the launch memory muscle. Use it every time you want to launch something new

Perfect. The course starts with idea validation frameworks. You'll have three validated concepts by the time you complete the first module and choose the strongest one to build.

The course includes proven frameworks for finding problems worth solving and validating demand before you build anything.

Yes, if you follow the assembly methodology. We're not building complex SaaS from scratch. We're assembling proven components into a functioning product that solves a real problem and accepts payment.

Think: digital products, info products, simple services, curated resources, template packages. Things that can be assembled fast and validated immediately with real customers.

Launching isn't about having everything perfect. By the time you complete the course, you'll have everything you need to launch—clarity, assets, and a path forward. Real launches start with conversations, not polish. You'll be ready to engage the right people and let reality guide the next step.

"Good enough" isn't for you to decide—it's for the market. The goal isn't to perfect your idea in isolation. It's to launch, learn, and let buyers tell you what matters. Staying stuck in analysis doesn't protect you—it delays feedback.

You don't need to be. You can launch with a Google Doc if needed. Technology isn't the bottleneck—clarity is. Once you understand who you're serving and what they want, tools become optional.

That's not a disadvantage—it's useful data. Failure gives you contrast. We'll use it to identify what actually broke instead of repeating the same mistakes with more effort.

No. This is a transformation system. If you're looking for theory or motivation, this isn't for you. If you're ready to make decisions and move, you'll get value fast.

Complete Course Modules ($297 value): Full LaunchThisWeekend framework training with step-by-step implementation videos. Idea validation, positioning, rapid assembly, and launch execution. Everything you need to build and launch in one weekend.

Framework Materials ($197 value): Complete assembly templates and checklists, idea validation frameworks, positioning playbooks, and launch sequence documentation.

Lifetime Access ($97 value): Unlimited access to all course materials, future updates, and community support.

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